Folding or unfolding?, page-15

The reason I have arrived at this thread is that I am looking at the financial viability of introducing a new product into Australia. Rewardle being the biggest player needed to be understood.
As this new product does tie in with customer loyalty, it looked like rewardle was going to be a huge handbrake on sales.. When I did modelling on rewardles pricing of $50 per month, it was clear that this new product would not be financially viable. When I started looking at rewardles books it was clear that it is not financially viable for them either. But the $50 per month price point has been set now for a loyalty program.
The pricing is probably about what the market expects.. but really needs to find an extra $50 of clean low cost revenue to really make it work.
The financial Doo Doo that Rewardle are in, will be a challenge for any new entrant too.
In the past I have written investment reports, and been offered directorships of ASX listed companies.
I look at where Rewardle are and they maybe a few weeks away from financial disaster.
I hope they do get a cap raising away, they do have a unique position, it's a pity their revenue is so low.
As for the product we are looking at introducing, it would be completely pointless going head to head with Rewardle, If anything there is an opportunity where we could both benefit by integrating the products.
Our product isn't ready, they have no cash, and if I called them they wouldn't know me from a bar of soap and may not like the product anyway.
Interesting company, I hope they do survive, because if they get it right there is a large upside.
Looks like however they will need funding for another 12-24 months.