Does anyone have an estimation on how many users apply to a soft launch - and would they be entitled to free use of the app or would they still be paying the subscription?
In my eyes, they would have intro offers such as the facebook offer (free 30 mins) and pay for other bundles / single apps etc, meaning we will still obtain revenue for the soft launch use. Depending on how many people are in the soft launch, we may still see some reasonable revenue.
The question his, based on our 140Million person addressable audience, how many of those are entitled to a soft launch and how many users would provide enough analytics to assist in the app development? 1000? 10,000? 50,000? 100,000?
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