Intiger Moving Forward 2017, page-65

I don't see it like uber or disruptive, but its all a matter of interpretation.

IAM is an outsourcing solution. Instead of having someone do the work for you in Australia, and paying them a good wage, superannuation, workers comp and leave entitlements - get someone in the Philippines to do it for 30% of that cost. Rebadge it as "fin-tech" and it somehow gets more attention.

A portal (ala: web page) is not in my view some kind of amazing IAM only invention. Its a necessary and absolutely non unique tool used by an enormous number of businesses who's customers interact with them online.

Most pertinent of all is probably that whilst there is the plan to be disruptive, this is yet to be proven (unless being disruptive involves having loads of customers but not enough cash coming in to cover your cost of operations) .. at the point which they are generating meaningful revenue and hopefully profit, they prove the story.

Each day they pivot makes the story harder not easier in my view as they loose their one point of difference and move into territory already covered by other players.