here're the sales data and forcast for Chinese goat baby formular,
Goat baby formula retail sales in China for 2016 year was about $2b, forecast to reach $8b in 2022 as Chinese demand for premium infant formula.
Goat baby formula is less competitive, there are about 200 brands compared with 2,000 brands for cow formula.
Table: Goat infant formula retail sales in 2012 - 2016 (in 100m CNY) 1AUD=5CNY
Table: Goat infant formula forecast retail sales in 2017 - 2022 (in 100m CNY) 1AUD=5CNY
Source: http://***a.eastmoney.com/news,cjpl,644184618.html
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