Ann: e-Commerce platform grows-Wine Agreement for 120 new brands, page-96

I am new to Hc and find the SMA thread different. It is great that there seems to be broad set of opinions. I wish other threads had it. But there are a couple of things I don't get. 1 is; why does it seem so personal - does it have to be? 2 why are there people who post nothing but negative comments about Sma, who hold no shares and have no apparent intent to buy on the threads?. Why would these people spend time on energy on the thread and company they have no interest in? As a novice,I would guess they have every intention to drag the share price down so they can buy in at rock btm prices and hopefully make a less risky profit. Am i Correct? What else could be the reason? Are the posters who are overly positive doing the opposite? Just trying to get my head around the sub text of posts.