I agree with you entirely my friend. Collagen is one of the most sought after products, and this little company "could" have the potential to become a producer of collagen... However, something seems to have gone amiss.... The market does not seem to appreciate the great potential of ADV...I wonder, could it have (maybe, only a remote thought...) anything to do with the individuals who run the company?? I do not know them, BUT thus far the market reaction makes me think twice, as to holding or not the stock...... I will have to make a decision VERY SOON..... Product=Excellent Potential=Huge The stock goes backwards (or at least side ways) .....What is happening???