Maybe so, but given no-one knows what the companies market share is (based on a regular interpretation of the term) it's a punt, on a guesstimate on an assumed business model.
Remember, these guys count sending a welcome email inviting users to their platform as a 'move processed' and then divide that by their total national move figure to come up with these milestones.
The metrics proving whether people even login to their platform aren't even released or proven, let alone whether those that do are monetiseable.
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