I think the data of 18 mil views will be of interest to work out a percentage that will be converted to sales.
Recent data suggests that approx 4% of desktop/tablet views and 1.5% of smartphone views converted to sales.
If we then convert this it implies 540,000 online sales would have been possible in 6 days if the product was available.
I'm sure P& G's marketing and sales departments would be monitoring this launch so as not to be caught with their pants down when the full rollout takes place.
If it is possible 540,000 units were to sell in 6 days combined with wherever counter sales are likely to be no wonder selling into the bid in OBJ has completely dried up. The magnetic booster is looking to be a winner IMO.
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