Competing Product launched by Schneider??, page-13

even that isnt quite true.

sometimes the lead innovator 'wins'. amazon in debottlenecking commodities, ford in mass production,

sometimes the best marketer 'wins'. apple iphone over open source mp3s at half price

sometimes the best product 'wins'. HP, IBM. General Dynamics etc

sometimes cheapest/best product 'wins'. Toyota

but sensors are not the product here. aggregated decision making data in real time into a decision makers phone/pc/other convenient forum is.

anyone who focuses primarily on the data collection devices - in this case sensors - doesnt understand the conversation that is being had

they are integral but they arent even half the ticket.