P&G's Personalisation Trajectory, page-5

Procter & Gamble have filed a new trade mark application in the United States a few days ago to protect the name OPTE.  This translates (from Portuguese) to mean "CHOOSE".  They intend to apply this trademark to class 3 and class 21 goods, namely:

Class 3: Non-medicated skin care preparations
Class 21: Handheld utensil, namely an applicator for applying skin care preparations or makeup; Battery operated utensil, namely an applicator for applying skin care preparations or makeup

I'll take a punt and speculate that this is what they're going to call the OBJ electronic dermaportation device which will be linked to the personalisation technology and OLAY SKIN ADVISOR.