The Real Issue vs The Real Value, page-6

Company complaining about background noise and poor protocols for the failure.

Wake up call - your App is for use on a phone, by mums and dads - not in the vacuum of space, with an accompanying instruction manual for sound engineers to take a valid recording.

That is your customer and your blue sky. A GP is not going to pull out his phone in the surgery, not a physician in the hospital. They have more sophisticated tools and education at their disposal.

This was a mass consumer play and it doesnt work in a mass consumer environment.

Why flog a dead horse and waste more money with more clinical trials?

The end purpose is no longer appealing or practical.