++ data and comment ++ update, page-29

re: moscow sale to pepsi One doesn't really know what they have signed. Should the share price drop by a few cents, in they go with an Announcement.

Easy but ideal PR: Because these concern several possible entities (screens) it is relatively easy to hold the news back for a few days or longer.

I am not suggesting that they have signed another contract (they are studying 30 European ones), but yes, the weak investor can be made to hand over the shares to the more patient and understanding one.

With LUM, an Announcement can come suddenly at any time and from everywhere, be it the US, Europe and perhaps China before long.

I think there is a misunderstanding about a "sale" compared with joint revenue.

As I see it the sale number has been calculated using future incomes and costs.

So, it ought not to be be a matter of producing at a cost of $1 mill and selling it for $1.2 mill.


Gerry