After much deliberation I have sold out here at a loss. I still think that the business is fairly priced but my original investment thesis has broken down and I have decided to cut my losses and stick to my investment methodology.
My biggest concern is a qualitative one- is whether there is a really defendable moat in this business. I think Mitula may get there (probably a 60-40) but I have to stick to my process.
Good luck!
MUA Price at posting:
58.0¢ Sentiment: Hold Disclosure: Not Held