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P&G's Personalisation Trajectory, page-6

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jasetheace40

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21/08/17

15:11

Post #: 26636814
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Originally posted by jasetheace40 ↑

Procter & Gamble have filed a new trade mark application in the United States a few days ago to protect the name OPTE. This translates (from Portuguese) to mean "CHOOSE". They intend to apply this trademark to class 3 and class 21 goods, namely:

Class 3: Non-medicated skin care preparations
Class 21: Handheld utensil, namely an applicator for applying skin care preparations or makeup; Battery operated utensil, namely an applicator for applying skin care preparations or makeup

I'll take a punt and speculate that this is what they're going to call the OBJ electronic dermaportation device which will be linked to the personalisation technology and OLAY SKIN ADVISOR.

View attachment 668163

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OPTE recently filed in Hong Kong. The goods/services description lends itself more to "personalisation".

OBJ Price at posting: 5.0¢ Sentiment: Buy Disclosure: Held
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