if you think about it, its actually a marketing cost that has been announced here
the "free" giveaway COSTs QFX cash each time - whilst its a smart way to acquire customers, its a bit like announcing that you got a discount on Channel 7 adverts - a spend is a spend, and it wont necessarily convert to income or new customers.
This is different to Woolworths who (I think) take a clip of actual revenues generated - so, if anything, its not much of a deal, and certainly not in the same ballpark
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