Not much difference to consumers in terms of their mobile packages...
That's the key point to my mind.....
and presumably usage
Mobile video consumption is going through the roof with no signs of slowing down... you're not factoring in the massive increase in data usage that we will see from AR and VR.... the mobile package will never be enough to satiate consumers ever increasing data requirements imo....
Sponsored data is here to stay IMO
The Stranger
SYT - Emails & Research, page-695
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