The Conf call, page-141

Surely if you are trying to secure major deals with the like of US military and NASCAR they would want to see that the company had sufficient liquidity to meet obligations.

How do you get a seat at the table if you can barely pay for lunch?
Focus on higher gross margin product lines is all well and good but what effect will this have on headline growth, on a pcp basis? Is the strategy change a choice or a factor of market conditions.
Is there enough scale to even be talking about P/E and the bottom line?
Positive operating cashflow and net profit are two very different things.

I think they need to raise capital to reduce forward business risk. On clear corporate structure and strategic clarity I would look for an entry, but not until they have a net cash balance.
Just my preference.