Thoughts for 2017, page-46

It took debeers decades to grow the diamond industry, clever marketing coupled with monopolizing supply and price.

I just wonder whether the supply chain is financially ready for the extra supply? - mainly in the first six months. Could be totally wrong, and the rough ruby buyers may be flowing with funds.
But we are targeting the 'same' buyers as GEM for the 'same' dollar.

I think this may be one of the reasons why Christiaan is planning for quarterly auctions - improves cash flow for both MUS and our buyers.