Time for change., page-62

I think that SK-II became a billion dollar brand in 2012, it may be a $2b brand now ? One product making US$465m would be an outstanding result but in my opinion highly unlikely.

Does everyone who buys the cream also buy a 'OBJ device' ?
When customers run out of cream, will they buy another one of the 'OBJ devices' ?

At the moment I do not think that OBJ will get anywhere near $5m from a single P&G product.

HC posters are always posting large forecasts for revenue, unfortunately they have been a long way from reality.