Ann: SAS Completes World First Phone Calls, Instant Messaging, page-133

Stop focusing on the poorest of the poor. And why do you think it is for predominantly international calls? The planned service will provide the cheap reliable communication services accessible by billions of people. There are plenty of potential customers within that pool.
The only issues with this company is they still need to lock in these potential customers into contracts and fund, build and launch 200 satellites - not an easy task.