100% agree on this. They have been running sales (25%) but regardless they are going for anywhere between $299-$499A. I questioned Morgans on this after they sent their financial report out a few months ago after they had only forecast $200,000 in Prosumer sales (all their other numbers were basically spot on!)
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This prosumer market is a key driver for CAT going forward and the lack of information on new products combined with ??? on their future finances is making investors very jumpy, hence the share price fall.
From a distance everything appears to be tracking in the right direction, elite wearable league wide deals & growth...TICK, XOS integration & growth...TICK, Prosumer integration and development of new product for launch in FY18...TICK, data monetisation...TICK and the overall product and brand has improved..TICK. Yet the share price tells a completely different story.
A clearer picture from management is needed. I'm a big fan of the company and product and think long term they'll be hugely successful but it would be great to hear from them to help us understand why a company with such a great product, such strong growth and low churn rate still appears a little way off turning a profit. I know this is due to heavy investment in new product, R & D etc but it would be great to hear from management to help ease the nerves....
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