I totally agree. BIG is a great video making company, producing excellent quality, low cost video content for SMBs. However, that's about it but worse still, it doesn't even do the video work, it just outsources it.
No one here is doubting "video" as the next big thing for marketing. The debate here is weather BIG is fair value at approx $200m MC.
When it comes to "pillar 1", BIG is turning over alot of money, but it's not making much as the margin is so thin. Then there's "pillar 2" and "pillar 3" which have not been proven yet.
If BIG can prove it's more than just a "video making company" then I would consider investing in it but only at a reasonable valuation.
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