Ann: Megastar Platform Scaled to Host Over 1M DAU, page-37

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07/09/17

16:32

Post #: 27067953
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Originally posted by MrGriffin ↑

guys one point I don't really get.

they will only start the campaign after the app launches?
I am by no means a PR expert, but like releasing movie trailers and then the movie.
To start building reach and anticipation for the product, shouldnt they actually start the marketing blitz now or a couple of weeks prior to launch to get max results.

I put myself in the entrants shoes, if i know there is a comp for $1m that i want to enter, I would want as much prep time as possible to create ad vid to impress and win. If i found out about it on Sept 30, i wouldnt have material to enter until heat 3 or 4???

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Absolutely not. This product needs to be seen on someone elses feed and then downloaded and active right away. They need to have a critical mass of content. If people DL an app that isn't operating and full of content the great bulk will not come back, or just delete it. First impression critical

MSM Price at posting: 22.5¢ Sentiment: Hold Disclosure: Not Held
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Ann: Megastar Platform Scaled to Host Over 1M DAU, page-37

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