Magnetic booster, page-176

"For brands, this the core of empowerment. Brands can identify consumer pain points and work on membership, loyalty, and follower management. Gu cites Magnetic Booster, a product recently launched by SK-II as an example. Before the official launch of the product on its Tmall flagship store, 5,000 units had already been sold on Tmall Brand Day as part of the three-day, pre-sale campaign. On the day of the product’s official launch, it topped RMB 30 million in sales."

http://blog.chinabeautyexpo.com/my-...general-manager-of-tmalls-beauty-channel.html