P&G's Personalisation Trajectory, page-43

I can see no reason why a long termer would be selling at the moment so surely whoever is selling is doing so at a loss.
This is obviously being orchestrated to drive the SP into the ground. Day after day of lows, I know it’s not PG’s style but wouldn’t this be a good way to orchestrate a takeover?
Curious to hear others thoughts on why we are constantly being sold off, especially now that we have products selling internationally and revenue coming in.
I would have thought now would be the time to take a large position, not sell.