Completely agree @Davisite , this is such an important 1st auction. For the really big brand high end jellewers they want BOTH quality AND supply....they will spend big on advertising and create a market that will feed on itself but they do not want to get caught short....rubies where more vsluable than diamonds till, through marketing, diamonds created their own self perpetuating demand. But we need to be producing enough quality product so enough pieces of jewellery enter circulation that more and more people want those pieces.....ie. a lot of pieces seen by a lot of people....moving to 4 times our current level of production may move us into that relm. How many carats of diamonds do you think Tiffany's chews through a year. So, this 1st auction is all about the quality and could just be the teaser for the big buyers. There will be s total carat number, as well as quality, where the really big brands come out to play.....below this they may say, it's not worth the effort....this could be 100k or 300k carats a yr or more just for Tiffany's before they put their marketing team behind it. If they haven't started selling jewellery with rubies via Gem's auctions, maybe it's because the total carats involved is not enough for them yet, not just where they are from. There is s possible opportunity here to think really big....not 10's but 100's of millions in sales each year. My opinion....market only the high end stuff at auction and sell the lower end/commercial stuff through other avenues.....ie. protect the brand and reputation....you don't want the buyers that drop really series money saying "what's this rubbish you're showing us". Just because Gem sells everything at auction, does not mean we have to follow their model. CJ wouldn't tell you if this is how he is thinking but intending on ramping up production at least 4 fold.....now there's a clue that maybe he is thinking that big......and we could have a monster graphite resource on top of that....
MUS Price at posting:
10.0¢ Sentiment: Buy Disclosure: Held
