Ann: Integration Stage Update, page-85

I agree with Vlad. The eventual AP chip will provide a lot of value over and above rival "micro" speakers. Size being one, thinness being another, but completely flat frequency response and high quality sound despite being very small and thin is a real value point. Add in sound directionality, etc, and the value proposition will be higher than the very best of current tiny speakers. Manufacturers will be willing to pay a premium for that. I expect a very good margin in the selling cost for at least several years, with a profit margin of well over a dollar per unit for a similar time frame.