Will be hard to gain traction with Google having just announced their solution. This might explain the recent decline in price.
https://www.lifehacker.com.au/2017/10/google-pixel-buds-australian-price-specs-and-release-date/
The Pixel Buds are Bluetooth 4.0 earbuds that support AAC and A2DP along with hands-free calling. Their chief selling point is a pair of built-in microphones that allow the wearer to to speak to Google Assistant when using a compatible Android phone.
If you have a Pixel smartphones, the Pixel Buds can be used with the Google Translate app. This allows you to have a conversation with someone speaking a foreign language in real time - just like all those sci-fi movies of old. 40 languages are currently supported.
The earbuds boast a reasonable five-hour battery life and come bundled with a carry case that doubles as a USB-C charger. Crucially, the buds are also connected together with a cable that rests behind the neck, making them much harder to lose compared to Apple's Airpods.
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