Doppler's retreat from the brick & mortar space is huge - if true. Tempting to get back in at these levels if NUH's most threatening competitor has waved the white flag of surrender. And it bodes well for a potential acquisition by Google/Microsoft/Apple if NUH are the only augmented hearing product on retail shelves.
The question is - did Doppler fail because Nuheara was preferred, or did they fail because nobody is interested in this niche product type?
Ann: IQbuds Continues Rapid Global Retail Expansion, page-62
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