Ann: Megastar Marketing Program Yielding Strong Results, page-18

Thanks mate. This part was interesting.

"first two streams of activity are designed to build awareness in the Megastar brand and to Megastar’s value proposition for performers. High quality performer acquisition is the current objective. The first two streams are not intended to drive significant App downloads by themselves.

Rather, they are the foundation for the acquisition of a large, highly engaged audience. It is the final stream of activity, specifically paid and unpaid social campaigns, which are intended to drive global audience acquisition, engagement, and therefore significant numbers of App downloads."


They basically copied my posts on HC lol, kidding.
Don't know why people are expecting high downloads at this stage. It's like my George Coloney example, people don't run off and buy nespresso right away after seeing his promotions. It's all about building the brand..