Couple of new posts on the Weibo Olay mobile site this afternoon using brand ambassador Li Yifeng in another push to to promote the magnemask in the lead up to Singles Day, with links to buy it on tmall.
The more I read about the Chinese market, the more amazed I am at the scale of it, the importance of e-commerce to sales and the possibilities it offers for products that take off.
If the magnetic booster and magnemask become 'must have' accessories (still a big if until we see revenue numbers), and the second technology is all it's cracked up to be, well the mind boggles at what may lie ahead.
One story I posted earlier noted 82 percent of all Singles Day sales last year were through mobile devices, with 800 million Chinese (114 times the population of Hong Kong) having smartphones, which explains why the magnemask availability is all online.
The launch on shelves in Hong Kong is exciting and another big step for OBJ , but it's gotta be all about conquering the mainland.
Ok Objers In my opinion only, I am now calling that we have seen the lows and our stock price is not going to hang around at these levels for much longer. This is an incredible opportunity and I believe it will move north quicker than some here expect.
With so much promotion and significant advertising going on with both Olay and Sk-11 and knowing that the roll out is only just beginning, to sit on the sidelines to meet is a risk.
I also believe that management low balled expectations at our recent conference call, so as to under promise and over deliver and I also believe there are a few surprises in stall.
The second technology originally was introduced under the name beauty connect and at that stage it was clear that more than one FMCG would be involved so it would not surprise me if a number of majors may be negotiating along side of P&G obviously this is speculation, but either way I believe this agreement will be introduced through a trading halt that could very well repeat what the price did a few years ago, only this time there is a lot more going on right now.
Well that’s my position, wish you all the best and I look forward to meeting some of you at the AGM...Cheets
DYOR All my opinion only
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