Ann: Extremely Successful First Month for Megastar, page-18

The App audience and performer engagement metrics will increase in the final rounds due to the judges interacting with performers, this will create some excitement.
The final rounds is where the action is, everything has been geared towards this.
As mentioned in the announcement and also by various posters, the completion of the first comp and awarding the $1 mill prize money will draw a lot of attention to Megastar, management intend to use this as a major marketing tool by the looks of things. The second comp will be, without a doubt bigger then the first.