Ann: Letter to Shareholders Hearables are here to stay, page-47

I really don't think the Australian market is as negligible as all that (as a non-Australian I can say this). It's a wealthy Western market two-thirds the size of Canada; slightly over one-third the size of the UK. Toss in NZ and it's as big as Belgium and the Netherlands combined.

No manufacturer of consumer products is going to ignore it. That said, it obviously won't be top priority for anyone trying to establish a new brand globally, and especially not if there any any problems with it (as sadly seems to be the case). At present, none of this matters commercially. From our own pov as investors, it would obviously be preferable if Nuheara had higher visibility in its home market.