Research, page-206

Let's say back of envelope 2 million subs between existing contracts only, with an estimated revenue at $30 per annum per sub (reduced). Given the rapid expansion in relation to alternate entertainment forms (ie. Research foxtel, netflix, Stan, etc for initial sub growth year on year) then a modest gain on earnings ratio of 7 (low for rapidly expanding tech stock) gives an MC of $420m within a 12-16 month period. Based on diluted MC of approx 50 million current, relates to SP @ approx 16c. Not hard to see that if the market approves and revenue draws the crowd this company will take off and I'm sure it will be much higher than this. As it stands this is still an uncertainty due to no relative income and therefore reduced exposure, still the pumps are occurring. As soon as investors can take true metrics this space will boom. Likewise there is no consideration at all for future contracts or advances on current contracts, so only upside here for those who dare.