STRATEGY ANALYSIS VCR's strategy is to be a pre-eminent supplier of cardiac assist systems for people suffering end-stage heart failure. This will be achieved to through successful commercialisation of the VentrAssist system. Recruitment in the US clinical trials is expected to grow rapidly over the next year as the number of medical centres trained and implanting devices will increase from four to more than 20 by mid-2008. VCR´s strategy is to have US centres participate in both the BTT and DT Trials, which will provide operating efficiencies and optimal clinical results. The European market is, however, underdeveloped compared to the US. Therefore the company´s strategy is to continue to take market share from competitors and also to contribute to the growth of the market by recruiting new LVAD centres, and working to improve reimbursement. The focus will be on key markets that have a good short to medium term return on investment. (Last Updated: 22/10/07
The following statement was made on the 5th Oct,07;
Ventracor Chief Executive Officer Peter Crosby said: “We are pleased with the growing momentum as the number of centres has grown from the original four to now 23 centres working through the process of Institutional Review Board (ethics committee) approval, training, and site initiation, which includes eight sites ready to enroll in the BTT trial, and six sites ready to enroll in the DT trial. We anticipate the implant rate will increase in the coming months as more centers become active.”
VCR Price at posting:
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