I'd hardly call her colleague since I don't or have never worked with her, or heard of her; mind you, she wouldn't have heard of me either !
I think it is potentially exciting yes.... just like any new drug, people tend to get over-excited by preliminary results, which in most cases don't actually eventuate into anything marketable. So it's just too early to tell.
As I said, it definately has a role/niche market if it's proven to be as good or better than other current topical products, market is huge in that instance. I'll eat my words if it replaces something like isotretinoin for clinical effects... then it would be insanely huge (but I personally think impossible).
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