the issue here is that, since the app launched a month ago and marketing endevours just started, word will take a bit of time to get out. You can see that by the facebook like status. It's slowly creeping higher. But, before you know it, it will be crazy...like a wildfire.
I don't think that's too far away...
The idea right now is getting the name/brand out. It doesn't matter whether its XMAS. People still use the internet and facebook every day. Word of mouth is easy and simple, and before we know it, it will be the end of school holidays and all the mums will be dropping their kids off to school and talking about this brand new app called wangle!
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