Morningstar has the expected net profit expectation for 2018 at 64 million , Just revised.
If its 7% lower than that, it will be 60 million net Profit.
On a market Cap of 520 Million, Verses Kogan Market Cap of 488 Million.
Kogan would have a Net profit of around 10 million tops, Id say probably less than 10m net profit.
Myer with over 60 million net profit.
Myer growing its basic online sales by over 60% per year.
Wouldnt take much of a website tweak to make online Myer earning more sales.
Website is under improvement, most likley 2-3 months away.
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