Over Sold, page-630

RFG is not the problem beautiful company with huge potentials but the management is a nightmare .
Management blames the media for bad share performance well the way the management did handle the media
was basically putting turbo charge on the share going down hill.

The best way to handle this situation is
1. Get a professional consulting group in like "the Boston Group " or the "Mckensey consulting group "
2. Skip paying dividend till the debt is sustainable
3. Put the remuneration plan for management and board members straight back into the freezer .
4.Get rid of all franchise outlets who cant make a healthy profit .
5.Renegotiate all loan agreements with the bank
6.Rethink the whole concept and start to do the delivery service with drones you will safe a lot of money and
no more complains about under payment .
Or source out the delivery service to a qualified drone operator approved by the local authorities etc..
or RFG set up their own drone division approved by the local authorities
After those steps the confidence will come back in the market