Ann: Q2 Trading Update, page-222

Amazon is expected to become 2% of Australias total retail spend by about 2023.

2% of the Total Retail spend will impact Myer by about 1/10th of 1% of their sales by 2023.

And by 2023 Myer will have a very good online foothold more than covering what amazon steals.

The Online clothing shopping will make the average person by socks and jocks more often etc.

Why would you wear old undies if they are poping up on your computer at a good price inc delivery.

So although online sales will grow, every 1% they grow wont be taking a full 1% out of stores sales.

People still have a habit of going into a store to look at X and walking out after having bought X Y and Z.