long friday , page-48

Number 4 (四; accounting 肆; pinyin sì) is considered an unlucky number in Chinese, Korean, Vietnamese and Japanese cultures because it sounds like the word "death" (死 pinyin sǐ). Due to that, many numbered product lines skip the "4": e.g. Nokia cell phones (there is no series beginning with a 4), Palm PDAs, the Leisure Suit Larry games, Canon PowerShot G's series (after G3 goes G5), etc. In East Asia, some buildings do not have a 4th floor. (Compare with the American practice of some buildings not having a 13th floor because 13 is considered unlucky.) In Hong Kong, some high-rise residential buildings miss ALL floor numbers with "4", e.g. 4, 14, 24, 34 and all 40-49 floors. As a result, a building with 50th as the highest floor may actually have 36.