Let's say you run a business... You make a product. You sell the product. You make money.
Quite straightforward, really.
Except when you complicate things. You get cranky and decide not to sell your product to some customers because you think they're too gay, or straight, or black, or white, or Asian, or Muslim, or Jewish, or Christian, or they have a disability, or they look funny, or have a lisp, or they're a bit cross-eyed, or they're too damn good looking. Or they're getting married, or going to a place you don't like, or wear shoulder pads from the 1980s.
You refuse to acknowledge this doesn't make sense. You argue that your refusal to serve the people you don't like is not being bigoted, it is freedom of speech. Everyone around you facepalms, and politely explains that you just don't get it - you not only don't get the law, or decency, or being a part of a community... you just don't know how to run a business.
Other bigots pat you on the back and say, "Well done!" You go out of business.
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