Massive jump in car numbers, page-124

Many strategies could be in place for DMC to counter the drop after the free ride of Christmas, I suspect very little will be in place and bookings will drop back below 200. Which is a FAIL.

They’ll blame the seasons again to distract from the lack of exposure and Brand awareness.

Too give a sense of scale 3.3million Australians rented vehicles in 2013 (more today I’d assume) and would it be accurate to say we rent out 2000 to 3000 a year?
http://www.roymorgan.com/findings/5187-rental-car-industry-riding-on-business-market-201309170036



Also this is relevant to a previous point I made about Tourists, is anyone aware if DMC even has language options ;we could prioritise Chinese and try to offer Road Trip packages and 24hr Chinese language support, 1.2million visited Australia in 2016..

From another website:-
Car rental in Australia grew 4% in value sales in 2017, following 2% growth in 2016. Similarly, the number of car rental transactions in the country increased 2% in 2017. Car rental companies, like many other businesses in the travel market, largely benefited from high flows of international tourists. Inbound arrivals to Australia increased 5% to 8.7 million trips in 2017. With continued geopolitical uncertainty in Europe, Australia will continue to be considered as a safe destination for a rapidly growing number of Asian tourists.