Re rate NUH @ 10c this week?, page-25

they've been talking to JB & HN for 12 months - now you'd imagine that given the lower price and hence anticipated increased volumes they'd expect to move in this new (for them) segment, i.e. versus airpods, that an acceptable deal (in terms of margins) might be achievable with the LiveIQ, that clearly was not with the initial IQbuds given margins achievable through their own (~2/3 day delivery) online store...