Ann: Wangle Partners with WA Primary Principals Association, page-22

Who are the most sought after people at school functions involving staff and parents? That's right, the principals ( and their deputies). They are inherently trusted because of their position and IMO are influencers on parents because guess what, they are talking about their children and how they are going and what risks and challenges they face. Great strategic move and provided the arrangement is worked well it will translate into downloads. Yes, can't happen soon enough but there is a need to build the brand and creditability.