Such a shame seems like a really great company but managment have their heads in the clouds. How could they have revenue 5 million in a qtr to end up with 300k profit something is serriously wrong totally rediculous and needs to be sorted maybe a new CEO.
It would be better if they doubled the price of their product and accepted reduced sales because it really isn't working for them at the moment. Some managers think it is best to just get their product out their even if they are giving it away and creat a market base but this stratigy just doesnt work no business should be giving their product away at cost its foolish.
A new CEO and new direction will see this company fly.
AJX in Transition, page-21
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