FGL 2.17% 4.7¢ frugl group limited

Marketing

  1. 5,661 Posts.
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    As most here know, I am very disappointed with the supposed Co's "Aggressive Marketing" awareness campaign...but I had another look at the last Quarterly report and saw that the Co only allowed themselves some $217,000.00 for advertising/marketing this quarter...thinking it over again it now seems to me to be quite a poultry sum given we are promoting a totally new product and trying to avoid another product failure like the last product launch...one would have expected they learn't a lesson from past history......
    So just say that they did spend some $217,000.oo on advertising this quarter ...where has it all gone because I just don't see any quantifiable results for same nationally...did all or most of the money go towards consultants fees and only in WA etc etc
 
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