Marketing, page-8

I am just throwing my 2c in the circle, again. TV and Radio adverts, in my opinion, won't have any impact. The reason I say this is that you just have to look at that other company, yes Family Z, I am looking at you to see that their campaign probably did not have as big an impact as everyone had hoped. Just look at that share price to see that nothing of notr is happening, in fact it is falling slowly.

Radio and TV adverts burn money like nobody business and I am quite confident insaying that 1 thirty second ad on TV is in the region of $20000.

Social media is where everyone that we are trying to target is. Mothers and fathers especially those in their late 20's and early 30's are constantly on facebook, twitter or any of those social apps.

The big drive in my opinion is to get experts such as teachers, principals and anyone who is involved with kids and their parents to get behind this app and push it onto parents.

WFI is doing something... perhaps not something that we can see or touch but I am sure behind the scenes things are happening. I agree with many of you that I would have expected press releases or jumping on every bad article about cyber safety, bullying and so forth by offering a solution and explaining how it works.

I do know that since I subscribed and gave my email address to WFI I get very informative emails regarding cyber safety etc and mentions of the app. Not often but they do come.

So if teachers give advice to parents at parent teacher meetings on how to manage and address online habits with WFI thats a huge plus.

If Telstra or whomever suddenly bundle WFI with every phone they sell thats a plus.

If there was a way to get free sneaky plugs on Radio or social media that would be a good plus.

Another good idea I think would be a refer a friend promotion. So refer 5 friends that sign up and get 3 months free... or a box of chocolates or something.

The tech works, really it does. Screaming it from the rooftops at premium cost won't help. It has to be very focussed and every client that does sign up needs to be treated like gold. Those clients need to be enticed to advertise the product and so on.

I hope as do you that the quarterly result are good. I am not expecting a spe ctacular turn around but an indication that things are indeed changing and moving forward will be good enough for me.

Those of you who have nothing nice to say and are bitter about past events, please sell your shares and move along.