Most distribution in india is still staye based. Cant find a website for their distributor, but they onviously operate in tamil nadu state (chennai is the capital). So people should focus on the population amd channels in that state and not be thinking about "all of india" at this stage.
Approx 18m people in the top 20 cities in tamil nadu in 2011. 7m of them in chennai.
Its potentially a good beachhead entry point deal (think of d day?). But as with all retail, its not the first order that counts. Its the re-orders that matter.
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