BUD buddy technologies ltd

So why did they raise $28M ??, page-14

  1. 9,823 Posts.
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    @Coit

    you;ll note BUD's used 3 different positionings for the cap raise requirement

    - 'cap raise required only if monster deal' - pre raise teaser roadshow
    - 'cap raise to meet monster deal cap requiirements' - cap raise/cleansing period
    - 'cap raise done after investors/brokers offered us money on premise we could grow faster' - latest

    the change in positioning implied msg shifts from a cap raise being 'pulled' out of the company by extraordinary product demand - to now being more a discretionary item driven by demand from corp finance broker/investors - not product

    its a soft bait and switch of the standard varietal - not particularly subtle or eggregious - and the results were excellent for all concerned imo. the pragmatists will say no harm no foul. in fact better than that - the ends justified the means

    it doesnt for example mean there was no need for extra capital to expand the business.

    but nonetheless - it speaks to a range of things. in particular what the real driver of the size of the raise was - which was what the questioner was implicitly questioning in his post

    as you say DYOR ofc.
 
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